Remember Dior’s messenger bag which was first revealed during the House’s Cruise 2019 show by Maria Grazia Chiuri? Well ladies, it’s back and here’s how: for some time now, messenger bags have been all the rage, so it only seemed fair that the Maison would revisit the DiorCamp bag once again in its Spring-Summer 2019 ready-to-wear collection, wouldn’t it?

Indeed, the Artistic Director brought forth a new updated version of the bag in colorful motifs embroidered using an exclusive technique. The savoir-faire behind the masterpiece is a mirror to Dior’s expertise in exceptional craftsmanship, as the bag itself requires several hours of work and more than a million embroidery stitches. And if you’re wondering how you can ever pull it off as fabulously as your favorite stars – we’re looking at you Chiara Ferragni – the answer is as simple as 1,2,3…just wear over your shoulder or as a cross-body bag to complement a perfectly relaxed silhouette!

And hey, starting April 9th, the DiorCamp may be personalized at the Dior flagship store in Milan during the Salone di Mobile and later on, to selected Dior stores around the world. Yes, take that in. Meanwhile, watch the savoir-faire video!