admire the iconic tank franaise watch through cartiers latest campaign

Known as an avant-garde expression, the Tank Française is back in the picture more than 25 years after its creation. This Cartier marvel, linked to Paris with all its freedom and creativity, remains faithful to its iconic design whose lines were radicalized by the House, which proved once again its know-how in evolving with time without losing the piece’s elegance, thus paving a way between great classicism and modern allure.

All was expressed in Cartier’s latest video campaign, in which an exquisite and cultured tribute to the passing of time was punctuated with cinematographic references against the backdrop of the Parisian sky. Directed by British filmmaker Guy Ritchie, the campaign had Paris as its center stage and both Rami Malek and Catherine Deneuve as its stars to reflect two characters, two continents, and two generations all linked by the same love of cinema and French culture.