Self-reflection, inspiration, love and joy are few of the things we experience during the Holy Month of Ramadan. That’s what Piaget is here to remind us of with its new campaign dedicated to this occasion. “Turn for the Extraordinary” was shot is Saudi Arabia where the beautiful landscapes of Al Ula shed the light on the amazingness of the pieces with their charm. The location was intentionally chosen as a symbol of heritage, while the creations added the needed touch of modernity with their rotation and movement symbolizing growth of generations.
With each stone telling a different story, we get to enter a colorful world as well through their vibrant hues ranging from red to green and blue among others. So, as you take your turns in life writing your own story, make sure to “Turn for the Extraordinary”.