When news broke that Dior Homme had assigned Kim Jones as its new Artistic Director, we were all dying to know what the designer’s fist campaign for the House would look like. Now that we know the answer, we’re as hyped as you.

So get this, the campaign was shot by American photographer Steven Meisel and features the emblematic “BFF” in a suit, conceived by New York-based artist Kaws. Symbolizing Christian Dior, the emblem echoes the monumental centerpiece constructed for the summer 2019 show.

“I wanted this advertising to reflect the spirit of the summer show and the beauty of Dior”, stated Kim Jones, Artistic Director of Dior menswear.

And so, Kim Jones’ designs boast a series of soft and sharp shades of pink, worthy of a new masculine allure. Blending the codes of Haute Couture with that of tailoring and sportswear, the collection brings forth a plethora of bright tones illuminated with yellow, hence reinforcing the dialogue between art and fashion, heritage and daring. Moniker motifs such as the bee, toile de jouy, the Dior oblique canvas, or cannage in laser-cut form are reinterpreted with a hint of humor.

To top it all off, the summer 2019 campaign video – filmed by Jackie Nickerson – captures the collection’s spirit so well, that it communicates the energy and the Neoromanticism with which Kim Jones has infused the new Dior man.