Jewelry & Watches

A New Story with Bvlgari’s Serpenti Viper Novelties

Check out Bvlgari’s Serpenti Viper novelties here.

Spring is the season of renewal and Bvlgari definitely knows a thing or two about this. So, the Italian high jewelry house unveils new Serpenti Viper marvels – adding charm and mystery to this iconic collection.

These novelties take snake scales, which constitute a cornerstone in the design and aesthetic of this line, to new levels through 3 bracelets crafted from 18-carat pink gold and colorful touches that recall the multi-colored skin of the snake. From the rich green of malachite to the fiery red of carnelian and the elegant black of onyx, you will get to explore its sources of inspiration that never cease to impress us.

Under the title of “Little Secrets of Seduction”, Bvlgari launches a new digital campaign that depicts the powerful and elegant personality of the Viper woman as it unfolds her irresistible charm. And for this campaign, the Roman jewelry house taps Nadine Nassib Njeim as 2019’s face of Serpenti Viper in the Middle East. The Lebanese actress embodies the spirit of the iconic collection through her outstanding beauty and her captivating charm.

In a series of short films, Bvlgari accompanies Nadine Njeim to different locations in order to capture the character of the Serpenti Viper woman. Her journey starts when she wakes up and turns off the alarm then starts preparing herself and wearing her jewelry as a true Bvlgari woman does. It continues with her passing through the hotel corridor, where she drops her necklace and a handsome man catches it and gets charmed by her elegance. As she sits in an Italian café and waits for her coffee, she realizes that her necklace has disappeared. Soon enough, the waiter comes and brings her the coffee along with the pendant. A bright smile illuminates her face when she discovers that the handsome man gave her back the pendant, predicting the start of a treasured love story. A true Bvlgari fairytale…

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The Champs-Élysées Welcomes Dior’s New Boutique

Like magic, the most beautiful avenue in the world – the Champs-Élysées – witnesses a breath of fresh air thanks to Dior’s new boutique. Paying homage to L’Hôtel Particulier of Christian Dior that’s currently closed for radical renovation, a trompe-l’oeil show takes place to highlight the beauty of the façade on 30 Avenue Montaigne. In true Dior style, this entirely hand-made display redefines magic and showcases in the dreamiest of ways the house’s latest collections.

A selection of mesmerizing creations unfolds their beauty amidst a spectacular luminous dome, ribbon-like stairs and poetic embroidery that reflects the savoir-faire of the Dior ateliers. To this captivating setting, the French house adds masterpieces that embody the iconic Lady Dior bag as well as exclusive furniture pieces designed by contemporary artists.

Bringing together audacity, innovative experiences and architectural perfection, this new chapter by Dior invites you to indulge in its beauty.

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Valentino’s New Men’s Fall 19 Campaign Introduces the “Climbers”

For it’s Men’s Fall 19 campaign, Valentino is showcasing its newest “Climbers” sneakers worn by a series of street-cast talents. The House has never been a stranger to finely crafted sneakers and has had a full-blown history of making statement footwear, worthy of its iconic legacy.

And so, this season is imprinted with chunky shoes embellished with contrasting colors – from silver and whites to yellow and black, amongst other options. That said, the campaign, shot by Valentine Herfrey in Paris, features a storyline with the perspective of someone looking out through the peephole of their door to see the shoes – a storyline that blooms into six different videos and a plethora of color combinations. The new silhouettes include the House’s iconic “Valentino Garavani” branding on the lateral side and are to-die-for!

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Valentino Unveils New Pre-Fall’19 Campaign

All Photos Courtesy of Valentino Lune

Valentino’s latest Pre-Fall’19 campaign takes place at the heart of a grand family mansion in Montecito, California. Shot by Christian Coppola, the campaign stars actress Lilliya Reid and features a series of videos inspired by the iconic movie “Home Alone”, inviting viewers to discover the Italian Maison’s exquisite collection, also known as “Valentino Lune”.

The creative concept includes a storyline similar to that of a little diary, as Reid’s daily life unravels before us. The protagonist is filmed going on about her day, doing different tasks and moving from one place to another in her humble abode, from having a picnic by herself to chilling by the pool and of course, meeting up with her knight in shining armor!

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My Life is In This Bag – A Celebration of Tod’s Finest D-Styling Bag

Every woman has a little something she simply must carry with her wherever she goes. For some, it might be their phone and for others, their makeup kit. And so, Tod’s takes us on a delightful journey with it-girls Alaa Balkhy and Lana El Sahely to celebrate Tod’s D-Styling bag #mylifeisinthisbag. The D-Styling pegs itself as an evolution of the D Bag – Lady Diana’s beloved Tod’s purse.

Indeed, as it turns out, entrepreneur Alaa Balkhy has a couple of things she literally must carry in her Tod’s bag. The beautiful Saudi it-girl celebrates the bag with a short film shot in her native city of Jeddah and as she opens her blue D-Styling tote, she reveals various facets of her personality and takes on an exploration of the city through her eyes. 

Lebanese blogger Lana El Sahely, on the other hand, celebrates the tote in her second home Dubai. As she shows us that her life is indeed in her bag, we discover the ever-so evolving relationship between her hectic life and motherhood.

So what’s in your bag?

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Meticulous Artistry Behind the Savoir-Faire of the J’Adior Pumps

For as long as we can remember, human kind has resorted to the wear of classic pieces In fact, there are many beautiful pieces that are and will always be at the forefront of the “classic” level. With that “classic” in mind, Maria Grazia Chiuri for Fall 2019, reintroduces Dior’s J’Adior pumps, but this time around, they come with her magic touch. 

The reinvented pumps are adorned with the moniker white "J'Adior" ribbon, revealing a pair of fabulously black embroidered shoes. Speaking of, the pumps require no less than 230,000 embroidery stitches using a unique and innovative technique. But that’s not all, as for the first time ever, they’re made using a single, seamless piece of fabric - exactly like the shoes that Dior custom-made for Chiara Ferragni for her wedding. Considered as the expression of the couture savoir-faire in the House’s ateliers, this style in particular takes more than 9 hours to produce.

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Karen Wazen Eyewear Unveils Second Collection

It’s in the spirit of diversity, self-expression and individuality that Karen Wazen Eyewear launches its second collection, designing sunglasses for literally everyone. Indeed, the brand’s commitment to celebrate diversity through a wide variety of silhouettes is mostly apparent through shapes that could suit any women’s personal style and face shape.

“At the core of our brand, we believe in inclusivity, and that fashion is for everyone. These values are translated throughout the videos and photos we created for this season’s campaign, showcasing the beautiful diversity of women and versatility of our eyewear. The shoot was so much fun, with every woman choosing her own favorite pair to reflect her style and mood.” says Karen Wazen.

And so, new pairs of sunglasses come alive in a whirlpool of the designer’s adventurous approach to fashion – all of which are named after women from all around the world. Standout styles range from debut favorites such as “The 80’s” and “The Retro’s” – redesigned with larger lenses encased in slick metallic frames to compliment more face shapes – to pairs with rimless lenses in rectangular, circular and square shapes, and the brand’s D-framed pairs that strike a balance between futuristic and athletic.

The collection’s upbeat campaign takes form in Dubai, featuring none other than Karen Wazen herself alongside ten women from varying ethnicities and backgrounds – all of whom possess different personal styles and unique traits and wearing Karen Wazen Eyewear’s nine new styles as well as revamped models of its best-sellers.

Want to get your hands on Karen Wazen’s unique creations? Well brace yourselves, because Karen Wazen Eyewear’s second collection will be available for pre-order on June 13, 2019 at www.karenwazen.com.

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