A New Story with Bvlgari’s Serpenti Viper Novelties
Spring is the season of renewal and Bvlgari definitely knows a thing or two about this. So, the Italian high jewelry house unveils new Serpenti Viper marvels – adding charm and mystery to this iconic collection.
These novelties take snake scales, which constitute a cornerstone in the design and aesthetic of this line, to new levels through 3 bracelets crafted from 18-carat pink gold and colorful touches that recall the multi-colored skin of the snake. From the rich green of malachite to the fiery red of carnelian and the elegant black of onyx, you will get to explore its sources of inspiration that never cease to impress us.
Under the title of “Little Secrets of Seduction”, Bvlgari launches a new digital campaign that depicts the powerful and elegant personality of the Viper woman as it unfolds her irresistible charm. And for this campaign, the Roman jewelry house taps Nadine Nassib Njeim as 2019’s face of Serpenti Viper in the Middle East. The Lebanese actress embodies the spirit of the iconic collection through her outstanding beauty and her captivating charm.
In a series of short films, Bvlgari accompanies Nadine Njeim to different locations in order to capture the character of the Serpenti Viper woman. Her journey starts when she wakes up and turns off the alarm then starts preparing herself and wearing her jewelry as a true Bvlgari woman does. It continues with her passing through the hotel corridor, where she drops her necklace and a handsome man catches it and gets charmed by her elegance. As she sits in an Italian café and waits for her coffee, she realizes that her necklace has disappeared. Soon enough, the waiter comes and brings her the coffee along with the pendant. A bright smile illuminates her face when she discovers that the handsome man gave her back the pendant, predicting the start of a treasured love story. A true Bvlgari fairytale…