October 2021 will always be remembered as a turning point for both Cartier and the Kingdom of Saudi Arabia. During a charming evening, the House hosted its first ever exclusive event in Riyadh, in celebration of the relaunch of the Pasha de Cartier wristwatch that first saw the light back in the 1980s.
In fact, the party had a lot more to it; Cartier lit up Riyadh’s very first skyscraper with its sparkling and signature red and the timepiece’s aesthetic codes were also projected onto this colossal Al Faisaliah tower, shining with the House’s logo reflection and shimmering lights. In addition, patrimony pieces were flown in from Geneva to Saudi Arabia to participate in the soirée including 1990 Pasha de Cartier models, along with a breathtaking selection of prestigious high jewelry pieces, a Pasha perfume corner and a lot more. In short, decades of Cartier’s rich heritage are nothing but a path towards a bright future!