In order to show her perception, her style and her approach in fashion, Ghina Ghandour, the Lebanese social media influencer, launched the brand “By G”. She had one purpose and one purpose only: to give women a boost through clothes, colors, and styles. To her, size doesn’t matter. Fashion is made for everyone no matter what body shape they have. Every woman has the right to look classy, modern and beautiful and she definitely deserves to ENJOY her look and show off her feminine features with elegance.
So when Speetra Design Studio, a firm that supports innovation and aims to digitize the fashion industry and, “By G” collaborate together, you get the beautiful collection dubbed “Sustainability”, which is the latest customized collection – Capsule – and was unveiled at NYFW. This partnership allowed them to change the traditional textiles’ definition with their 3D printed designs and take fashion to a whole new level in the modern world. During the show, four stunning pieces from Spring Summer 2019-2020 collection were featured. The making of this collection is ecofriendly and has zero waste. This step was made with the intention of introducing 3D printed pieces to fashion and let it take part in day-to-day wardrobes.