To celebrate its 30th anniversary, Paule Ka has unveiled a collection of 30 iconic looks created by its founder, Serge Cajfinger.
The anniversary collection represents all that defines the fashion house’s spirit ever since Serge Cajfinger created his own brand of high-end ready-to-wear. And why Paule Ka, you might ask? Simply because the designer named it after his aunt, Paule, and baptized it Ka in honor of his last name: Cajfinger. And who is the Paule Ka woman? She’s the one whole lives by Audrey Hepburns’ words: “Elegance is the only beauty that never fades...”
And so, the 2019 spring-summer collection pegs itself as an ode to English Photographer Charlotte Wales who transformed this very collection into image.
“Inspired by the years when I myself was 30. A hymn to love, sensuality, freedom, and the joy of living. I had a wonderfully good time recreating the festive spirit that reigned at Studio 54 in New York, at the Palace, or at the Bains-Douches in Paris. I added the graphic style I love from Greece, without forgetting the masculine-feminine theme or the little black dress, a must-have for every wardrobe,” she said.
The photographer has been recognized for her feminine-meets-trendy shots that have graced pages of magazines such as Pop, Dazed, and the Parisian and British editions of Vogue. And who better than supermodel and Czech actress, Karolina Kurkova to embody the Paule Ka woman? No one, that’s who.
But allow us to take you first on a small trip down memory lane. In 2014, Serge Cajfinger left the fashion house, leaving its creative direction to Alithia Spuri-Zampetti. And it’s only in 2017 that businessman Xavier-Marie, founder and former CEO of Maisons du Monde, sought out Serge Cajfinger to help him rediscover the brand’s DNA and prepare its 30th-anniversary collection. And so, Serge Cajfinger returned in September of 2017 to supervise the collections in collaboration with the creative teams.
“Paule Ka is obviously a style I know by heart. I wanted to infuse it today with the air of time and fantasy that characterizes it, and always with the customer in mind,” he said.
So what should you expect? A collection that is both radiant and free, just like the House’s core values.
