Cover Photo Courtesy of Sophia Nubes
Exceptional situations call for exceptional measures, that’s why this year’s Arab Fashion Week is being hold virtually through arabfashionweek.org from the 24th until the 26th of June 2020. This amazing event is held in partnership with the leading social media platform Tiktok Arabia, which is contributing in spreading creative fashion-related content.
Not only can you watch the shows with this new technique, but you can also shop the runway collections directly through shop.arabfashionweek.com, which sets up a new trend in the consumer behavior as you will be able to wear these beauties at least 6 months before being distributed to retail. However, we definitely won’t be the only ones watching. The designers are working in partnership with Le Showroom platform managed by Bureau Des Créateurs. The latter will provide them with an unprecedented exposure to the B2B buyers in a 360 Showroom which hosts a private access to over 2700 retailers globally.
From Amato to Sophia Nubes, Nueve, Baravia and many others, we can definitely say the AFW highlights unique talents. And as a cherry on top, the number one makeup brand in Italy, KIKO Milano, will publish The Makeup Trend Book Fall-Winter 2020-2021, at the end of the fashion week.