This year was not only about the 20th anniversary of B.zero1 for Bvlgari, as the house is also celebrating 10 years of partnership with Save the Children. It all started in 2009, when Bvlgari commemorated its 125th anniversary by committing to a better future. With this in mind, the journey with Save the Children debuted to help over 1.5 million children make their dreams come true through the power of education.
In fact, this is a joint anniversary, as Save the Children is also celebrating its 100th anniversary and to make the celebration even more special, Bvlgari unveiled – in addition to the New Give Hope campaign – a new pendant in sterling silver and onyx inspired by the iconic BVLGARI-BVLGARI collection. Reimagining one of the Maison’s most distinctive designs, a hard stone disk is encircled by the bold double logo and topped by a precious red ruby. On its back, it unveils the charity’s emblem, as well as its promising and hopeful message.
This new piece, which celebrates Bvlgari’s commitment to this cause and the message carried by this NGO, joins the custom-made jewelry collection that now counts three silver and black ceramic creations inspired by B.zero1’s design: a ring, a bracelet and a pendant. Are you wondering how you can make a difference? We’ll tell you all about it. By simply buying any piece of the Bvlgari Save the Children collection, 100$ of your purchase will go to the charity.
This is not all, as Bvlgari took over the Bvlgari Resort in Dubai on May 1st to celebrate the launch of its first local campaign for Save the Children. Shot by celebrity photographer Rankin who’s renowned for his creative fearlessness, the campaign stars a series of local celebrities, influencers and public figures, which include Lebanese actress Nadine Nassib Njeim, Tunisian actress Dorra Zarrouk, Saudi actress and singer Aseel Omran, Egyptian actress Tara Emad, Lebanese actress Aimée Sayah, Tunisian model Rym Saidi and her husband, Lebanese TV host Wissam Breidy, Lebanese-Iranian TV figure Diala Makki, Saudi writer Abdullah Jumah, British Entrepreneur Louise Nichol, Bahraini entrepreneur Dana Al Khalifa, Saudi designer Alanoud Badr and Saudi entrepreneur Marriam Mossalli.