When it was first introduced in Anthony Vaccarello’s Spring-Summer 2017 collection for Saint Laurent, the industry’s biggest names showed some serious love for the Loulou Monogram Bag. The infatuation lingered on to the Fall/Winter 2017-2018 runway, making a maximum statement in patent leather and velvet fabric versions.

Since then, the monogram purse has been pegged as an “It-Bag” in the making, with influencers, stars and models donning it ever-so glamorously. So what really makes the Loulou bag a new trend that has been blowing up the fashion scene? Could it be its series of sumptuous fabrics? Or it’s Y quilted signature that grazes the design in the most elegant kind of ways? Whatever it is, the new version of the Loulou bag finds its footing in the authenticity of its style and the timelessness of its concept. It’s the perfect classic-but-unique accessory that will undoubtedly take you from your daytime sprees to your evening outings in sheer style and glamor!

Out-of-the-box bags may wear down, but Saint Laurent’s timeless Loulou bag boasts a never-ending appeal, worthy of the House’s irrefutable taste. Yes, it’s the new hit and yes, it’s the bag of the season which will be making its way to a fashion-girl’s dearest wardrobe. Just ask Kaia Gerber! The Photo Gallery, right this way…