All Images Are Courtesy of Willy Vanderperre

As an exploration of the ecosystem of the fashion show, and with its complex plurality simultaneously expressive of individuality and community – the momentary and the eternal, Prada’s SS24 Advertising campaign turns the medium into the message as part of a constant search for answers to fundamental questions around the role of fashion in our everyday lives. With portraits captured through the lens of Willy Vanderperre, a dichotomy between the notion of the singular and the collective is amplified. In fact, they reflect both the procession of the fashion show itself and a wider dialogue with fashion as both a badge of belonging and a marker of personality.

Overall, the campaign offers us multifaceted interpretations of the identity of Prada today – never in comfortable isolation, always in challenging juxtaposition, while the House reminds us that the profession of fashion is a collective one.