This year, Montblanc opens a new boutique in the Middle East. Located in Jeddah’s Al Rawda District in the Kingdom of Saudi Arabia, the new boutique joins a selection of world-class fashion, watch and jewelry brands on Tahlia Main Street, also known as Prince Mohammed Bin Abdulaziz Street.

Designed with a one-of-a-kind exterior concept, the two-story boutique is instantly recognizable by the iconic Montblanc logo. Polished stainless steel surfaces and large LED backlit fabric graphics welcome the clients into the contemporary space that takes over 100 square-meters.

The boutique showcases the house’s latest collections of timepieces, writing instruments, fine jewelry for men and women, as well as leather goods. The ground floor, which features Montblanc’s quintessential writing instruments, jewelry and leather collections, presents hand-painted belts, wallets and travel accessories from the ‘Meisterstück Selection Sfumato’ collection, in addition to fine watches from collections such as ‘Bohème’, ‘Heritage’, ‘Star’, ’TimeWalker’ and ‘Tradition’.

Montblanc’s Tahlia Main Street boutique is also the first in Saudi Arabia to exclusively showcase a collection of limited-edition ‘Villeret’ watches and writing instruments including ‘Patron of Arts’ collection’s latest addition, the Pavarotti 888.

“We are delighted to be extending Montblanc’s presence in the Kingdom with a boutique in this exceptional location.  We look forward to welcoming our many loyal customers and collectors in Jeddah and to presenting the finest pieces in our portfolio,” said Eric Vergnes, Head of Montblanc Middle East, India and Africa.

Mirella Haddad