Accessories

Karlie Kloss Named Swarovski’s New Brand Ambassador

 

When a worldwide acknowledged supermodel puts on the brand ambassador hat for a luxury jewelry line, you applaud in admiration.

Between her modeling career and her overzealous celebrity life, you would think the beautiful Karlie would be too busy to maintain any other endeavors. Well think again, as she has brilliantly taken over the brand ambassador title and we can’t help but nod in agreement.

And it makes total sense that Swarovski would want the blonde sensation as an ambassador. Not only does she shine with glamor, but she’s also a fashion and lifestyle inspiration, a digital personality with the Klossy YouTube channel, a philanthropist with Karlie’s Kookies and has modeled for some of the biggest brands in the fashion industry. 

And what better way to show the world Karlie’s shining personality than with a little video created by the model herself and Swarovski, capturing her trying to pronounce the name of the brand, a much trending issue worldwide.

Shine on Karlie, we’re right behind you!

“We are so excited to have Karlie as our new brand ambassador. Besides her amazing beauty, she stands for modernity, freshness, self-confidence, elegance and spontaneity. Everything that we convey through our collections.” Stated Creative Director Nathalie Colin.

She further commented: “Karlie is someone young women look up to - her use of social media makes her accessible to a broad audience. As a brand, accessibility has always been part of our DNA, and we take every opportunity to get closer to our consumers. Karlie has an innate understanding of the digital world; we can’t wait to leverage her creativity to share inspiring stories about our jewelry and capture those emotional moments in life. The whole team is already in love with her!”  

Karlie Kloss said: “It's an honor to join the Swarovski family and to be part of the brand's long history of bringing elegance to women through brilliant, unique designs.”