Accessories

HermèsMatic Takes Dubai 

Photo Courtesy of Martial Schmeltz

Meet HermèsMatic, your one and only companion for some serious fashionable revolutionizing. If you wish to redesign your silk scarf, then have we got news for you! The House of Hermès has conceived a mini-laundrette to dye your darling silk scarves, with whatever program suits you best, from denim blue to fuchsia pink!

HermèsMatic pop-up store unveils multi-colored washing and three programs to create unique scarves. First, you select the washing machine with the color of your choice and you then proceed to a tumble dryer where your scarf regains its inherent softness and fluidity. 48 hours later, your scarf will be looking as good as new after -wait for it- a free-of-charge revamping! The result is nothing less than a charmingly folded scarf in a kraft bag! Could one ask for more?

The HermèsMatics pop-up stores will be appearing around the world for two to three weeks at a time, in unusual locations while hosting a myriad of events. There will also be a dedicated space for the sale of dip-dye overdyed scarves, showcasing the House’s staple designs such as Brides de gala, Mythiques Phœnix, Festival des Amazones, Les Clés. The beautiful world of The HermèsMatic pop-up store will be taking over Dubai in April 2017… who wants to give their silk scarf a second life?

The Photo Gallery, right this way…



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