This season, Gucci has collaborated with Dover Street Market’s four store locations, notably Tokyo, New York, London and Beijing to launch Gucci’s new creative Director Alessandro Michel’s first collections. The collaboration was launched in July 25th with the opening of a Gucci shop at Dover Street Market in Ginza, Tokyo, which is the home of the store’s founder Rei Kawakubo.
Similar Gucci shops will be opened in both the New York and London branches on September 10th and at the new Dover Street Market Beijing in fall. Inspired by the urban setting of Fall 2015’s fashion shows, the shops will feature ready-to-wear pieces and accessories from the Fall/Winter 2015-2016 and Cruise 2016 collections.
“We were enthusiastic when Dover Street Market approached us with the idea of this global collaboration, which is emblematic of our new vision for Gucci. There are few contemporary retail backdrops for fashion in the world today than those found at Dover Street Market, which makes these locations the ideal venues for Alessandro Michele’s collections. Building unique and exciting collaborations with selected specialty stores is a new page at Gucci. I am sure it will be appreciated by our customers and those who are now approaching the brand as it is becoming more intriguing and fashion forward,” said Marco Bizzarri, Gucci’s President and CEO.
Mirella Haddad
