Fashion
Friendship at the Heart of Chloé Fall Campaign

Chloé's campaigns have always been a celebration of life-long friendships and the latest Fall-Winter 2015-16  unveil reveals its continuation in the iconic Luxembourg gardens in Paris. Nature's quiet serenity is the ideal juxtaposition to the fluid, breezy winter collection. Winter elegance is at the forefront of this photographic series that captures the intellectual sensibilities of the Bloomsbury group. Confident, independent woman and close friends walk arm in arm in poetic stride across the tree-lined alleys. 

“This season I wanted the Chloé girl to play between a bolder, boyish sensuality and the sweet, femininity that defined the eclectic sisterhood of the Bloomsbury girls. For me, Anja and Julia define the modern spirit of Chloé girls who even 10 years on are as stunningly fresh and youthful as their first campaign together,” said Clare Waight Keller, Chloé Creative Director.

The new tasseled suede 'Hudson' bag and the smooth hobo 'Hayley' are highlighted as this fall's must-have bags. Captured through the lenses of fashion's leading photographers Inez Van Lamsweerde & Vinoodh Matadin, the series continues with familiar vibe and spirit. Intimate embraces and heartfelt friendships, characterized by models Anja Rubik and Julia Stegner, remain paramount in the world of Chloe - "their lightness grounded by noble, decorative fabrics."



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