Boutique 1 has re-launched its global e-commerce site, Boutique1.com, offering an improved online costumer experience and new features such as same day London delivery alongside its same day delivery service in the UAE, a click and collect service, an enhanced design and new editorial content.
In fact, the leading luxury fashion retailer is now more than ever putting user’s experience on a high pedestal, bringing forth a new mobile-optimized site with global shipping, an ability to shop in different currencies (£GBP/ $US / EUR / AED), a faster check-out, a seamless shopping experience between mobile devices and desktops, a wish-list function and an infinite series of new enhancements to heighten the shopping experience.
To top it all off, Boutique 1 introduces a ground-breaking omni-channel shopping proposition, syncing online and offline. Customers will hence be able to click and collect from the store within hours of placing an order, as well as to reserve items online which they can try on at the store. Appointments with the store’s personal styling team are available for online booking, with the opportunity to reserve a VIP fitting room. Customers will also rejoice in the availability of free express shipping in the UK and UAE, with free returns on all orders worldwide. A “My Recommendations” page will guide customers through all the curated fashion trends, tailored to their preferences. The cherry on top? Boutique 1 also offers an up-to-date loyalty program, B Loyal, permitting customers to earn and redeem rewards credit across its global store network as well as online, with gift cards and store credit being fully redeemable interchangeably on and offline.
“We are delighted about the re-launch of our e-commerce site. With a new contemporary look, unique features, and more engaging editorial content, our aim is for Boutique1.com to reflect our unrivalled approach to curated fashion and luxury service that is present in our bricks and mortar stores.” says Ziad Matta, Co-Founder and Co-CEO of Boutique 1 Group.
