Known for her artful vision, young French designer Maud Ventours partners up with Baume & Mercier to design the house’s SIHH displays. The displays celebrate themes that have always been cherished by the brand, such as birthdays, weddings, graduations and motor-racing victories.

Meticulous craftsmanship sets the tone for each display. The softly-toned geometrical paper sculpture that was created by Ventours showcases Baume & Mercier’s delicate timepieces and evokes the sophistication of watch movements.

“I really enjoyed working with Baume & Mercier, because watchmaking is fascinating in terms of its techniques and materials. The Celebration theme is a rich source of inspirations because it represents life’s highlight moments,” she said.

Mirella Haddad