Emerging artists of the UAE rejoice, as art is bringing The Cultural Office of Her Highness Sheikha Manal Bint Mohammed Bin Rashid Al Maktoum and Swiss luxury watchmaker and jeweler Piaget together to launch a project across the country. As part of the Memorandum of Understanding agreement signed at Art Dubai 2017, this project invites UAE-based artists to present an exceptional art installation – giving them the opportunity to take their creativity to new levels.

The “Sunny Side of Life” is the theme taking over this project and reflects the culture of joy. Portfolios shall be submitted before June 3, 2017 for review by The Cultural Office Committee and five shortlisted artists will be announced in June, while the winning artwork will be showcased as a central art piece in the Piaget Lounge at Art Dubai 2018. 

Chabi Nouri, CEO of Piaget, commented: “With its endless sun and its boundless energy, Dubai has become a formidable arbiter of style and emerging trends, a place like no other where life is to be enjoyed to the fullest under the warm sun. “In fact, Dubai welcomed Piaget during the 1960s as one of the first watchmaker-jewellers to establish itself in the region with its daring and unconventional creations. Perhaps an early sign of a shared passion for creativity, innovation, audacity and that unmistakeable joie-de-vivre that Piaget is showcasing through the Sunny Side of Life at Art Dubai.”