Gucci always has special ways to celebrate its creations and this time around, the house collaborates with meme creators from around the world for #TFWGUCCI (“That Feel When” or “That Feeling When”). This project follows many others that have taken over the industry such as #GucciGram and #24HourAce, and sees Creative Director Alessandro Michele inviting artists and creative minds to bring their personal and distinctive perspective to Gucci’s design motifs through memes that feature timepieces from different lines, including Le Marché des Merveilles watch collection.
The international meme creators have been approached to incorporate Gucci imagery or to propose an idea that the House can bring to life by inviting an emerging or established artist. Well, that must be enough to demonstrate Alessandro Michele’s desire to engage with a wider creative community far from the world of fashion.
Visit the micro-site www.gucci.com/tfwgucci to check out the work of the project’s contributors, such as LA-based artist Amanda Charchian, Olaf Breuning from NYC and Zürich, photographer Less from Korea, and artist duo Christto & Andrew from Qatar. But before you visit the micro-site, head to the Photo Gallery to get immersed in this project, which will be also on showcase at Baselworld starting on March 23rd.
Is there a better way to redefine contemporary luxury?
